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Leonard Read

I based this interactive web-page on a delightful essay “I, Pencil” written in 1958 by American thinker Leonard Read. The story explains how something, as simple as a pencil, is in fact the result of a very complex production and economic processes, where all steps are interconnected. The topic suggested to me an idea to make different parts of the text somehow connected. I divided the headings into glyphs and applied Readymag Animations to make them move while you scroll the page down.